About the Name

Petrichor (pronounced PEH-truh-kor) is the pleasant, earthy scent produced when rain first falls on dry soil. It arises from volatile plant oils and organic compounds released from the soil to the air.

The idea is that we represent change, in a good way.

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Drops of water hit the ground causing geosmin, a good bacteria, to be released into the air producing that fresh rain aroma